Pure Michigan Business

The Digital Marketing Workshop

Washtenaw County CVB

Friday, November 11 7:30 AM - 2:00 PM

7:30 AM: Registration
8:00 AM Keynote Presentation
9:10 AM - 12:30 Breakout Sessions
12:30 PM - 2:00 Lunch Panel Discussion

Sponsored by The Center for Digital Engagement

Speaker: Douglas Mott, CEO RepairClinic.com

7:30 - 8:00 Check-in and breakfast buffet (2nd floor ballroom) 8:00 - 9:00 Breakfast Keynote (2nd floor ballroom) Douglas Mott, CEO RepairClinic.com 9:10-10:30 Integrated Digital Strategies - 1 (room 310A) Chad Wiebesick, VP Integrated Marketing, Ann Arbor Area Convention & Visitors Bureau Eric Wortman, Senior Account Manager, Live Events, Google Rebecca Harris, Ph. D., Senior Manager, Social Center of Expertise, General Motors Mushir Khawaja, Chief of Staff, Automotive Specialty Retail & Quick Service Restaurants, Facebook Moderator: Prof. Russ Merz 9:10-10:30 New Face of Media - 1 (room 310B) Jen Eyer, VP Vanguard Public Affairs Seth Myers, Director of New Media, WXYZ-TV Marissa Kurtzhals, Marketing & Communications Manager, Ann Arbor Area Convention & Visitors Bureau Moderator: Prof. Matt Sauber 10:30 – 11:00 Digital Clinic Meetup & Networking Session (3rd floor lounge) 11:10-12:30 Integrated Digital Strategies - 2 (room 310A) Scott DeRoche, VP of Digital Media Services, Daniel Brian Advertising Sola Obayan, President Social Media Association of Michigan Jorel McCree, Account Manager, Paid Search & Social, iProspect Moderator: Prof. Tony Koschmann 11:10-12:30 New Face of Media - 2 (room 310B) Mike Lorenc, Head of Industry, Ticketing & Live Events, Google Dennis Kraniak, Group Director of Multiplatform Content, Fox Television Inc. Ashley Woods, Consumer Experience Director, Detroit Free Press Moderator: Prof. Sheila Sasser 12:30 – 2:00 Lunch Panel (2nd floor ballroom) Digital Strategies on a Budget Grace Hsia, CEO Warmilu Omeid Seirafi-Pour, CEO and Co-founder, MyFab5 Amy Wiseman, Account Executive & Writer, PWB Moderator: Mike Lorenc, Co-Owner AFC Ann Arbor

Bud Gibson


Eastern Michigan University Student Center
900 Oakwood Street
Ypsilanti MI 48197